Last Updated: September 20, 2024
At Parentable, we understand that privacy is paramount, especially during the sensitive stages of pregnancy and parenthood. We are committed to protecting your personal information, collecting only what is necessary to provide you with the best possible experience. This Privacy Policy outlines our data protection practices and how we handle your information.
Scope of this Policy
This Privacy Policy applies to Parentable’s website and mobile application and describes the categories of information we collect, how we collect it, and how we use and share that information.
Information We Collect and How We Use It
We collect information through various means depending on your interactions with Parentable and the services you use. Below are the categories of information we gather and their purposes:
1. Information You Provide Directly
- Contact and Account Information: This includes your name, email, phone number, and password. If provided, we also collect your address. We use this information to manage your account, link your registry with participating retailers, and personalize your experience.
- Parenthood Status: We may ask about your parenthood stage (e.g., trying to conceive, expecting, already a parent). This helps personalize content and services relevant to your journey.
- Baby Information: If expecting, we collect your baby’s due date and whether you’re expecting single or multiple births. For parents, we collect your baby’s birth date. Gender, name, and the number of children are optional. This data allows us to provide relevant content and services.
- Surveys, Contests, and Sweepstakes: If you participate in any of these, we collect necessary contact information and may, with your consent, display your name and photo as a winner.
Purposes of Use:
- Providing platform services
- Personalizing your experience
- Fraud prevention and legal compliance
- Secure and protect our services and users
2. Information Collected Automatically
- Device and Browsing Information: This includes your IP address, browser type, device information, and usage patterns such as pages viewed, forms submitted, and search terms. We use this information to enhance your experience, deliver relevant content, and secure our platform.
- Geolocation: We collect your city, state, and ZIP code but do not track your precise location.
Purposes of Use:
- Providing platform services
- Personalizing your experience
- Fraud prevention and legal compliance
How We Share Your Information
We may share the information we collect for business purposes with the following third parties:
- Parentable’s Affiliates: As part of The Foundry Media Space (TFMS), we share information within our family of brands to deliver services and enhance your experience.
- Service Providers: We share information with service providers who assist in operations such as marketing, customer service, data analysis, and legal support. These providers are contractually obligated to safeguard your information.
- Marketing Partners: We share information, such as your name, email, and due date, with marketing partners only if you have selected related services.
- Co-Branded Partners: We may share information with third parties for co-branded services like sweepstakes or contests.
- Legal Purposes: We will only share information with law enforcement if legally required or if necessary to protect our users or company rights.
- Business Transactions: In the event of mergers, acquisitions, or asset sales, your information may be transferred as part of the transaction.
- Advertisers: We work with third-party advertisers to deliver personalized content and ads across various platforms. More information can be found in our cookie policy.
Your Choices and Rights
You have the right to:
- Update or Correct Information: Contact us anytime to update your personal details.
- Delete Information: You can request to have your data deleted, and we will anonymize it where required.
- Opt-out of Marketing: You may opt out of receiving marketing communications, though you will still receive transactional messages.
We will process your requests in accordance with applicable laws. Verification of your identity may be required.
Children’s Privacy
Our services are not intended for children under 13. If we discover that we have inadvertently collected personal information from children under 13 without parental consent, we will anonymize it immediately.
Data Security
We implement industry-standard security measures to protect your data. However, no system is completely secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.
Data Retention
We retain your information as long as you use our services or as required to:
- Respond to any complaints or claims
- Comply with legal obligations
Policy Updates
We may update this Privacy Policy to reflect changes in law, technology, or our practices. Continued use of Parentable signifies your acceptance of the updated terms.
Contact Information
If you have questions or need to exercise your rights, contact us at [email protected].
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